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2. Web
Site Use Information
Similar to
other commercial Web sites, our Web site
utilizes a standard technology called
"cookies" (see explanation below,
"What Are Cookies?") and Web server
logs to collect information about how our Web
site is used. Information gathered through
cookies and Web server logs may include the date
and time of visits, the pages viewed, time spent
at our Web site, and the Web sites visited just
before and just after our Web site. We, our
advertisers and ad serving companies may also
use small pieces of code called "web
beacons" or "clear gifs" to
determine which advertisements and promotions
users have seen and how users responded to them.
How Do We
Use the Information That You Provide to Us?
Broadly
speaking, we use personal information for
purposes of administering and expanding our
business activities, providing customer service
and making available other products and services
to our customers and prospective customers.
Occasionally, we may also use the information we
collect to notify you about important changes to
our Web site, new services and special offers we
think you will find valuable. You have the
opportunity to opt in, or opt out of specific
types of communications.. You have the opportunity to
opt-out any time you receive an email from us by
using the link provided at the bottom of the
email communication. You also may notify us at
any time if you do not wish to receive these
offers.
What
Are Cookies?
A cookie is
a very small text document, which often includes
an anonymous unique identifier. When you visit a
Web site, that site's computer asks your
computer for permission to store this file in a
part of your hard drive specifically designated
for cookies. Each Web site can send its own
cookie to your browser if your browser's
preferences allow it, but (to protect your
privacy) your browser only permits a Web site to
access the cookies it has already sent to you,
not the cookies sent to you by other sites.
How
Do We Use Information We Collect from Cookies?
As you shop
on our Web site, the site uses its cookies to
differentiate you from other shoppers so your
shopping cart is only available to you. In some
cases, we also use cookies to prevent you from
seeing unnecessary advertisements or requiring
you to log in more than is necessary for
security. Cookies, in conjunction with our Web
server's log files, allow us to calculate the
aggregate number of people visiting our Web site
and which parts of the site are most popular.
This helps us gather feedback in order to
constantly improve our Web site and better serve
our customers. Cookies do not allow us to gather
any personal information about you and we do not
generally store any personal information that
you provided to us in your cookies.
Sharing
Information with Third Parties
We may
enter into alliances, partnerships or other
business arrangements with third parties who may
be given access to personal information
(including, but not limited to, your email
address) for the purpose of providing you
information regarding products and services that
we think will be of interest to you, unless you
opt out of receiving such communications. In
connection with alliances, partnerships or
arrangements, we may also provide certain
information to third parties if we have
determined that the information will be used in
a responsible manner by a responsible third
party. For example, some of our partners operate
stores or provide services on our site, while
others power offerings developed by us for your
use. We also use third parties to facilitate our
business, including, but not limited to, sending
email and processing credit card payments. In
connection with these offerings and business
operations, our partners and other third parties
may have access to your personal information for
use in connection with business activities. As
we develop our business, we may buy or sell
assets or business offerings. Customer, email,
and visitor information is generally one of the
transferred business assets in these types of
transactions. We may also transfer such
information in the course of corporate
divestitures, mergers, or any dissolution.
Notice
of New Services and Changes
Occasionally,
we may also use the information we collect to
notify you about important changes to our Web
site, new services and special offers we think
you will find valuable. You have the opportunity
to notify us of your desire not to receive these
offers.
How
Do We Secure Information Transmissions?
Email is
not recognized as a secure medium of
communication. For this reason, we request that
you do not send private information to us by
email. Some of the information you may enter on
our Web site may be transmitted securely via
Secure Sockets Layer SSL, 128 bit encryption
services, which are enabled by VeriSign, Inc.
Pages utilizing this technology will have URLs
that start with HTTPS instead of HTTP.
How
Can You Access and Correct Your Information?
You can
update your registration information online. You may also request access
to all your personally identifiable information
that we collect online and maintain in our
database.
Certain
Disclosures
We may
disclosure your personal information if required
to do so by law or subpoena or if we believe
that such action is necessary to (a) conform to
the law or comply with legal process served on
us or Affiliated Parties; (b) protect and defend
our rights and property, the Site, the users of
the Site, and/or our Affiliated Parties; or (c)
act under circumstances to protect the safety of
users of the Site, us, or third parties.
What
About Other Web Sites Linked to Our Web Site?
We are not
responsible for the practices employed by Web
sites linked to or from our Web site nor the
information or content contained therein. Often
links to other Web sites are provided solely as
pointers to information on topics that may be
useful to the users of our Web site.
Please
remember that when you use a link to go from our
Web site to another Web site, our Privacy Policy
is no longer in effect. Your browsing and
interaction on any other Web site, including Web
sites which have a link on our Web site, is
subject to that Web site's own rules and
policies. Please read over those rules and
policies before proceeding.
Your
Consent
By using
our Web site you consent to our collection and
use of your personal information as described in
this Privacy Policy. If we change our privacy
policies and procedures, we will post those
changes on our Web site to keep you aware of
what information we collect, how we use it and
under what circumstances we may disclose it.
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